Amazon’s MWS (Merchant Web Services) Merchant Auth Token is an authentication mechanism for accessing Amazon’s Marketplace Web Service API. It is a security token that serves as a one-of-a-kind identifier for an Amazon seller or merchant. The Merchant Auth Token is used as a critical component of the authentication process when using the Amazon MWS API. Sellers or developers who wish to use Amazon’s API on behalf of a specific seller account must first receive the Merchant Auth Token for that account.
How to Receive Amazon MWS Merchant Auth Token
To receive the Merchant Auth Token, sellers or developers must first create an Amazon MWS developer account and follow the steps to connect to the seller’s Amazon seller account. Once the connection is established, the seller can generate a one-of-a-kind Merchant Auth Token for their account.
The Merchant Auth Token is critical in safeguarding API calls and ensuring that only authorised organisations can access and perform operations on behalf of the seller. It is provided in API requests as part of the authentication process to authenticate the requester’s identity and rights. Sellers can offer particular rights and restrict the level of access that third-party applications or services have to their Amazon seller account by utilising the Merchant Auth Token. It contributes to the security and integrity of information sent between Amazon and authorised applications.
It is critical to remember that the Merchant Auth Token should be handled as sensitive data and stored securely. It should only be shared with trusted programmes or services that the vendor has authorised.
Follow the below instructions to find your Amazon MWS Merchant Auth token or Seller Id
- Log in to your Amazon Seller Central account
- Navigate to Account Info under the Settings menu
- Account Info – Amazon Seller Central
- Click on Merchant Token under Business Information to get the Merchant Token
Use the MWS Auth Token to access your MWS Data
- Are you already in control of your Amazon Seller Central data?
- Are your teams manually tracking and reporting Amazon performance numbers?
- Are you selling on multiple marketplaces?
- Are you selling on multiple sales channels?
If you are, then it might be worthwhile looking into a data pipeline that can accelerate access to your Amazon Seller data and keeps the data up to date as the business grows. Daton is our cloud data pipeline that helps you replicate Amazon Seller Central data to a cloud data warehouse without the need to write any code! Get started in a few minutes.
Follow the below steps to generate the auth token for Saras Analytics as a third-party developer
- Log in to your Amazon Seller Central account
- Navigate to User Permissions under the Settings menu
- Click on Visit Manage Your Apps under Third Party Developer and Apps and click on Authorize New Developer button
- Add one of the following developer ids for generating authentication tokens for the respective marketplace
- Europe Region (Including India) – 041985185383
- North America Region (Including Brazil) – 143852608013
- Far East Region (Including Australia) – 821045852801
- See the list of marketplaces within a region at https://docs.developer.amazonservices.com/en_US/dev_guide/DG_Endpoints.html
- MWS Auth Token would be generated after submitting the details
- You would need both Seller Id/Merchant Token and Auth Token to create an Amazon MWS integration on Daton
At Saras Analytics, we firmly believe in the power of data and how organizations of all sizes can now benefit from the rapid innovations in cloud data warehousing technologies. Read our article on why we believe it is time for every company to own and operate a data warehouse.
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