Openbridge vs Daton
Are you looking for an Openbridge Alternative?
We gather you are here because you are evaluating Openbridge vs. Daton or looking for an Openbridge alternative. In that case, you are likely looking at how to use your eCommerce data to drive business growth and profitability for your business.
Daton is an enterprise grade ELT tool that is trusted by 100s of customers and is proven at scale. Daton is designed to be an eCommerce and Retail focused data pipeline that will fulfill your current and future replication needs.
| Category | Features | Daton | Openbridge |
| Number of Connectors | 100+ | 40 | |
| Amazon Selling Partner API |  | | |
| Amazon Sponsored Brands | | | |
| Amazon Sponsored Display | | | |
| Amazon DSP | |  | |
| Amazon Attribution | | | |
| Amazon Vendor Central | | | |
| Amazon Business and Brand Analytics Reports | | | |
| Amazon Marketing Stream |  |  | |
| Walmart | | | |
| Shopify | | | |
| BigCommerce | | | |
| Scheduling | CRON Expressions for flexible scheduling | | |
| Data Loading Controls | Nested Data | User Controls | User Controls |
| Upsert and Append Support | User Controls | User Controls | |
| Table level Job Scheduling | | | |
| Table Level History Selection | | | |
| Attribution Controls for Ads | User Controls | Pre-determined | |
| Notifications | | | |
| Notification Panel | | | |
| Slack | | | |
| Proactive Data Delay Alerts | | | |
| Destination Support | BigQuery | | |
| Snowflake | | Beta | |
| Redshift | | | |
| RDS MySQL | | | |
| RDS PostgreSQL | | Beta | |
| Amazon S3 | | | |
| GCP MySQL | | | |
| GCP PostgreSQL | | | |
| Schema Management | Automated | Manual | |
| Webhooks | Event Data from Any source | | |
| Pipeline Transparency | Replication Jobs | | |
| Replication Job Logs | | | |
| Pipeline Data in your warehouse for custom reporting and alerts | | | |
| Source Templates | | | |
| Connector Configuration | Via Daton UI and Via your website | Via Open Bridge UI | |
| Source Groups | | | |
| Price | Starting at $10/Mo | Starting at $44.70/Mo |
| Category | Features | Daton | Openbridge |
|---|---|---|---|
| Number of Connector | 100+ | 40 | |
| Amazon Selling Partner API | |
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| Amazon Sponsored Brands | |
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| Amazon Sponsored Display | |
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| Amazon DSP | |
|
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| Amazon Attribution | |
|
|
| Amazon Vendor Central | |
|
|
| Amazon Business and Brand Analytics Reports | |
|
|
| Amazon Marketing Stream | |
|
|
| Walmart | |
|
|
| Shopify | |
|
|
| BigCommerce | |
|
|
| Scheduling | CRON Expressions for flexible scheduling | |
|
| Data Loading Controls | Nested Data | User Controls |
User Controls
|
| Upsert and Append Support | User Controls |
User Controls
|
|
| Table level Job Scheduling | |
|
|
| Table Level History Selection | |
|
|
| Attribution Controls for Ads | User Controls | Pre-determined | |
| Notifications | |
|
|
| Notification Panel | |
|
|
| Slack | |
|
|
| Proactive Data Delay Alerts | |
|
|
| Destination Support | BigQuery | |
|
| Snowflake | |
Beta | |
| Redshift | |
|
|
| RDS MySQL | |
|
|
| RDS PostgreSQL | |
Beta | |
| Amazon S3 | |
|
|
| GCP MySQL | |
|
|
| GCP PostgreSQL | |
|
|
| Schema Management | Automated | Manual | |
| Webhooks | Event Data from Any source | |
|
| Pipeline Transparency | Replication Jobs | |
|
| Replication Job Logs | |
|
|
| Pipeline Data in your warehouse for custom reporting and alerts | |
|
|
| Source Templates | |
|
|
| Connector Configuration | Via Daton UI and Via your website | Via Open Bridge UI | |
| Source Groups | |
|
|
| Price | Starting at $20/Mo |
Number of Connectors
Daton
Daton offers over 100 eCommerce-focused connectors, covering a wide category of connectors so you can centralize your eCommerce data for further analysis.
Data that plays a crucial role in understanding customer behavior in the shopping journey from Marketplaces, Advertising platforms, customer support channels, CRMs, review managing tools, and many others can be brought into your data warehouse using Daton connectors.
Daton offers all Amazon connectors to bring crucial Amazon data for analysis, and it supports eCommerce data connectors for-
- Amazon Seller Central
- Amazon Vendor Central
- Amazon Marketing Stream
- Amazon Advertising
- Sponsored Display
- Sponsored Brands
- Sponsored Products
- Amazon DSP
- Amazon Attribution
- Walmart
- BigCommerce
- Unicommerce
- Shopify
- Lazada
- Target
- Costco and more
Openbridge
While Openbridge might claim they are unifying all your data, they do not unify all your data. Openbridge allows you to bring eCommerce data from just 40 sources. Openbridge offers Amazon data connectors for SP-API, Sponsored brands, and Sponsored displays, and they offer only data connectors for Shopify.
To bring data from sources Openbridge does not allow, brands might have to opt for another ELT data pipeline or resort to the tedious manual reporting process.
Data Loading Controls
Daton
With Daton, users get multiple levels of control. Most cloud warehouses charge customers for the amount and frequency of data loaded into the data warehouse.
Therefore, customers opt for an ELT solution like Daton that gives them as much control while loading data. Daton allows users to upsert and append support. Daton allows users to access nested data.
Daton users can effortlessly schedule table-level jobs and totally control ad attribution.
Openbridge
While Openbridge says it’s “your data and your way,” they do not offer any user controls to the customers to retain complete control of their data.
Openbridge users do not have table-level job scheduling.
Openbridge has pre-determined attribution control for ads, limiting customers from using their data entirely.
Scheduling
In addition to loading controls, having control over how frequently data is loaded into the data warehouse is also an important criterion. If you take Snowflake as an example, Snowflake charges customers for the computing time utilized to load data. Often, customers need replication jobs to run at a certain time of the day (for example, a brand wants their jobs to run at 8 am every day), for which CRON expression-based scheduling is needed. Business requirements may demand more flexible scheduling routines where some tables in the integration replicate data faster, and some tables can be replicated at a slower frequency.
Daton
Daton supports table-level scheduling, which helps customers create and manage multiple integrations. This frees customers from tedious work and also helps them save their available quota for integrations.
Openbridge
Openbridge provides CRON expression-based scheduling options but does not offer scheduling at an integration level where all the tables within an integration inherit the same schedule.
Notifications
Getting notifications regarding data movement and alerts is a crucial factor that helps you help you select an Openbridge alternative like Daton! While Openbridge offers notification only via email and the notification panel, Daton goes beyond and offers notification via email, the notification panel, and the slack channel and provides proactive data delay alerts.
These notifications by Daton help users understand what is going on with their data, thus offering total data transparency.
Destination Support
Customers have a lot of choices when it comes to which data warehouse they want to use for their storing their data, reporting, and analytics. Therefore, Daton supports not just the cloud data warehouses like Snowflake and BigQuery, but also databases like MySQL and PostgreSQL and cloud data storage like Amazon S3 if customers want to take the data lake approach.
| Daton Destinations |
| AWS Redshift |
| Google BigQuery |
| Snowflake |
| RDS MySQL |
| Amazon S3 |
| GCP Postgres |
| GCP MySQL |
| ADW |
| RDS Postgres |
| Openbridge |
| Amazon Athena – Data Lake |
| Amazon Redshift – Data Warehouse |
| Azure Data Lake – Data Lake |
| Ahana – Data Lake |
| Redshift Spectrum – Data Lake |
| Azure Blob – Data Lake |
| Amazon Athena – Data Lake |
Learn about Data Lake vs. Data Warehouse.
As you can see, Openbridge users only get a few choices when it comes to picking a data warehouse of their choice to bring in their eCommerce data. Daton offers over 5 data warehouses to choose from.
Source Grouping
For customers with 100s of integrations, grouping their source integrations into defined groups can be quite helpful. With ELT tools like Openbridge, customers cannot group their sources and thus get lost in the product UI!
Using Daton’s source grouping feature, users can not only group their source integrations but also navigate through Daton UI and quickly assess the costs at each group level. While Openbridge users can configure connectors/data sources only via Openbridge UI, Daton users can connect sources with Daton UI as well as their website.
Schema Management
Few ELT tools offer source setting and schema consistency. Openbridge users have to do manual schema management, thus risking breaking downstream pipelines.
Daton offers automated schema management. This helps achieve consistency in the schemas and ensures changes to the configuration don’t break downstream pipelines.
Webhooks
Not all sources can be covered by a single ELT tool. However, using Webhooks functionality, customers can replicate data from any source that supports Webhooks. Openbridge users can only bring in data from sources they support.
Meanwhile, Daton users can replicate data from any source that supports webhooks. As you know, this complex feature can only be achieved using an advanced ELT tool like Daton, which supports automated schema management.
Automate your Amazon Reporting in 2-4 weeks with our Connectors and Templates!
Automate your Amazon Reporting in 2-4 weeks with our Connectors and Templates!
Pipeline Transparency
A fully transparent data pipeline gives alerts about replication jobs, job logs, and alerts. By choosing an Openbridge alternative like Daton, customers get visibility into the tool’s functioning. This offers them peace of mind knowing that the tool is doing what it promises to achieve.
Suppose customers don’t have visibility into the pipeline or cannot replicate the job data to their data warehouse. In that case, they rely on the ELT tool’s UI for troubleshooting. An analyst comfortable with SQL or Python typically prefers to monitor the pipeline by using code to achieve this. The ELT tool should be able to synchronize job data to a destination of the customer’s choice.
Daton
With Daton, replication jobs become seamless; users get replication job logs and have their eCommerce data ready for custom reporting and analytics.
Users do not have to opt for pre-built templates to make the most out of their data.
Openbridge
Openbridge does not allow replication jobs or show job logs; custom reporting and analytics are unavailable.
Openbridge users will have to opt for building an expensive in-house data team or off-the-shelf turnkey BI solutions.
Source Templates
Customers, especially B2B customers, need to create 10s of integrations for the same source to get crucial data regarding their business. With Openbridge, users do not get source templates that help manage the integrations.
However, with Daton, managing the settings for these sources using source templates is a matter of clicks!
Conclusion
Ultimately, in an eCommerce-focused ELT pipeline like Daton, customers get customizability, an easy-to-navigate platform, multiple data source support, and cost-effectiveness. Keeping in mind the specific requirements of customers and their data journey, Daton can provide support at any stage and for any data and analytics requirement. An ELT tool like Openbridge might not support their current replication needs and future data requirements.
However, Daton, by Saras Analytics, is an essential addition to the data stack of a growing eCommerce brand. Daton caters to the data replication and other requirements set by the brand alongside offering support and consulting teams, who are always just a message away from helping brands get the best out of their investment.
