Amazon Marketing Cloud (AMC) Connector
If you are looking for an easy way to move your Amazon Marketing Cloud data to BigQuery, MySQL, Snowflake, Redshift etc., look no further. Get started in minutes (no credit card required) with Daton’s Amazon Marketing Cloud data connector and let us handle the API, Table mapping, data replication and integration process.
Amazon Marketing Cloud Connector Documentation
Find the detailed documentation about prerequisites, workflow, integration setup details and reference source API documentation for Amazon Marketing Cloud and Daton by checking this link – Amazon Marketing Cloud Data Connector Documentation
In addition to Amazon Marketing Cloud, Daton can extract data from various sources such as sales and marketing applications, databases, analytics platforms, payment platforms, and much more. Daton will ensure that you have a way to bring any data to the desired destination and generate relevant insights.
Check our sources page for all the eCommerce data connectors that we support. If you have a custom requirement, you can request a connector, and we will build that connector for free.
Move Amazon Marketing Cloud Data to your Warehouse
Here, we will focus on integrating Amazon Marketing Cloud data into a data warehouse of choice:
- AMC to BigQuery
- AMC to AWS Redshift
- AMC to ADW
- AMC to Snowflake
- AMC to Amazon S3
- AMC to GCP MySQL
- AMC to GCP Postgres
- AMC to RDS Postgres
- AMC to RDS MySQL
4 Easy Steps for Amazon Marketing Cloud ELT/ETL
Step 1
In just minutes, you can seamlessly integrate Amazon Marketing Cloud with Daton and focus on analysis rather than worry about the data replication process.
Signup to Daton – Create your free account and activate the 14-day trial period
Step 2
Select and authenticate your Data Destination from the available destinations
Step 3
Select and authenticate Amazon Marketing Cloud from our 100+ sources
Step 4
Let Daton do the heavy-lifting for you and you can focus on generating insights to grow your business
Amazon Marketing Cloud is a secure and privacy-safe clean-room solution that allows advertisers to perform analytics across pseudonymized customer segments, including Amazon Ads events and their own inputs. Online retailers are reducing the time & effort of integrating these massive amounts of data from different data sources to data warehouses using ETL tools like Daton.
Online retailers aim to stay ahead of increasing competition and make data-driven business decisions. They use multiple apps for handling various processes and verticals like customer support platforms, websites, inventory management, ads, payment gateways, CRMs etc. With Daton powered solutions, ecommerce brands and agencies can own their data and reporting.
Frequently Asked Questions (FAQs)
No, with our no-code cloud data pipeline you can start replicating your Amazon Marketing Cloud data in just few minutes.
You can connect Amazon Marketing Cloud to Bigquery in 4 simple steps and process up to 5 million rows for free. No credit card required!
If you are looking to connect Amazon Marketing Cloud to Snowflake, Redshift, MySQL or any other data warehouse, we got you covered.
Our robust data connectors, transparent pricing, and comprehensive coverage of eCommerce ecosystem will accelerate your data and analytics journey. Contact us or start your free trial to know more.
We support more than 120 sources across the eCommerce and Retail ecosystem. Few of our popular sources are:
You can find all our eCommerce data connectors listed here
What is the Amazon Marketing Cloud?
Amazon Marketing Cloud (AMC) is a safe and secure cloud-based clean room designed for advertisers to perform data analytics on multiple, pseudonymized data sets. Currently in beta, advertisers can also include their own inputs and Amazon Ads campaign events like clicks, impressions, and conversions for better customer journey analysis.
AMC is used primarily for custom analytics and insights regarding campaign performance, media impact, and audience relevancy. The introduction of ‘Custom Audience’ now empowers users to create highly precise target audiences for their Amazon DSP campaigns.
How does Amazon Marketing Cloud work?
Amazon Marketing Cloud prioritizes end-customer privacy by providing only aggregate analytics, ensuring that individual user data remains confidential and is never disclosed.
To uphold customer privacy, all aggregations must comprise a minimum of one hundred users. Direct access to Amazon Advertising event-level data is not available to advertisers. This approach allows advertisers to obtain valuable and actionable insights while safeguarding end-customer privacy.
Moreover, the Amazon Marketing Cloud facilitates the integration of advertiser data with Amazon events data, leading to enhanced cross-channel analytics and the option to enable custom attribution. Both advertiser and Amazon event-level data are protected, ensuring that neither party can access each other’s sensitive information.
What are the benefits of Amazon Marketing Cloud?
Here are some of the key benefits of Amazon Marketing Cloud (AMC):
- Data Management:
Collect, organize, and activate customer data across multiple channels and devices, allowing them to create personalized marketing campaigns. - Cross-channel Advertising:
Run advertising campaigns across search, social, and display networks, expanding their reach and connecting with their target audience at every touchpoint. - Measurement & Attribution:
Get detailed analytics and attribution insights, allowing businesses to track their marketing campaign performance and maximize ROI. - Customer Insights:
Improve customer acquisition and retention rates by offering insights into customer behavior, preferences, and purchasing patterns. - Content Personalization:
Leverage customer behavior, preferences, and purchase history to deliver personalized content and messaging to their customers. - Integration with AWS:
Get powerful cloud computing and analytics tools to collect, analyze, and act on customer data in real-time, allowing them to make data-driven decisions.
Who is eligible for Amazon Marketing Cloud?
Amazon Marketing Cloud is available to eligible advertisers via web-based UI and API at no cost. Advertisers must have an executed Amazon DSP Master Service Agreement (MSA), active campaigns on Amazon DSP in the last 28 days, and a technical resource familiar with SQL. AMC API users should also have an Amazon Web Services (AWS) account.
Amazon Marketing Cloud Examples: How Saras Uses AMC
Sellers can also answer the following questions with Daton and Amazon Marketing Cloud:
- What percentage of Sponsored Products sales comes after customer views your DSP ad?
- What is the uplift in purchase rates when a customer views a DSP ad before a Sponsored Product ad, and vice versa?
- What is the uplift in purchase rate when your customers are exposed to multiple touch points, compared to only a Sponsored Product ad?
- How can you attribute revenue to multiple touchpoints and design creatives targeted at multiple stages of a customer’s shopping journey?
- How do your PPC ads and display ads complement each other in moving consumers from the top of the funnel to the bottom of the funnel (awareness to consideration to purchase stage)?
- What days of the week and times of day have the highest conversions?
- How do your online ads impact physical store sales?
- Which campaigns and products are most effective at bringing in “New to Brand” customers?
AMC Reporting: Saras’ Custom Amazon Marketing Cloud Report & Dashboard
Daton + Saras Managed Data Ops simplify the process of gaining insights from AMC data. Our fractional data team transforms and visualizes AMC data along with information from other Amazon sources in easy-to-navigate dashboards.
With the AMC dashboard by Saras Analytics, advertisers can take various actions including:
- Campaign measurement
- Audience refinement
- Supply chain optimization, and
- Making informed decisions about their cross-channel marketing investments.
Get proprietary customer insights and gain a deeper understanding on different customer touchpoints, attribute revenue accurately and more using Saras’ Amazon Marketing Cloud Dashboard!
Summary
Amazon Marketing Cloud (AMC) offers a comprehensive solution that fills the gaps in the data landscape, providing reliable answers to previously challenging questions. With privacy concerns becoming increasingly prevalent, AMC’s durability and accuracy in addressing critical queries stand out.
AMC’s actionable insights cover a range of essential categories, including performance analysis, audience insights, consumer journey evaluation, media mix assessment, purchase pattern examination, and omnichannel impact analysis.
Over the past months, our teams have honed their expertise in crafting custom AMC dashboards, ensuring that we can effectively address any specific question you may have, as long as the required data is available.
With policies tightening on third-party cookies and privacy concerns, AMC serves as a valuable tool for advertisers seeking comprehensive, cross-channel reporting. Privacy is a foundational principle of AMC, ensuring user-friendly insights across various ad platforms.
As traditional reporting reaches its limits, AMC stands ready to offer analytics that go beyond standard reports. Advertisers can leverage AMC to generate aggregated reports using their own data sets and Amazon Advertising campaign events.
Amazon Marketplace Web Service or Amazon MWS is an integrated web service API that allows Amazon sellers to programmatically exchange data on listings, orders, payments, reports, and more. It is an automated way of managing a seller account to help sellers grow their business. Online retailers are reducing the time & effort of integrating these massive amounts of data from different data sources to data warehouses using ETL tools like Daton.
Online retailers aim to stay ahead of increasing competition and make data-driven business decisions. They use multiple apps for handling various processes and verticals like customer support platforms, websites, inventory management, ads, payment gateways, CRMs etc. With Daton powered solutions, ecommerce brands and agencies can own their data and reporting.
Replicate Amazon MWS Data to a Data Warehouse
Here, we will focus on integrating Amazon MWS data into a data warehouse of choice:
Amazon MWS to BigQuery
Amazon MWS to AWS Redshift
Amazon MWS to ADW
Amazon MWS to Snowflake
Amazon MWS to Amazon S3
Amazon MWS to GCP MySQL
Amazon MWS to GCP Postgres
Amazon MWS to RDS Postgres
Amazon MWS to RDS MySQL
Amazon MWS to BigQuery
Amazon MWS to AWS Redshift
Amazon MWS to ADW
Amazon MWS to Snowflake
Amazon MWS to Amazon S3
Amazon MWS to GCP MySQL
Amazon MWS to GCP Postgres
Amazon MWS to RDS Postgres
Amazon MWS to RDS MySQL
Amazon MWS to BigQuery
Amazon MWS to AWS Redshift
Amazon MWS to ADW
Amazon MWS to Snowflake
Amazon MWS to Amazon S3
Amazon MWS to GCP MySQL
Amazon MWS to GCP Postgres
Amazon MWS to RDS Postgres
Amazon MWS to RDS MySQL
We can move all of your Amazon data into a warehouse of choice using:
1. SP-API Connector
2. Amazon Advertising Connectors
a. Amazon MWS
c. Amazon DSP
Steps to Integrate Amazon MWS with Daton
In just minutes, you can seamlessly integrate Amazon MWS with Daton and focus on analysis rather than worry about the data replication process.
Step 1
Signup to Daton – Create your free account and activate the 14-day trial period
Step 2
Select and authenticate your Data Destination from the available destinations
Step 3
Select and authenticate Amazon MWS from our 100+ sources
Step 4
Let Daton do the heavy-lifting for you and you can focus on generating insights to grow your business
Documentation – Amazon MWS Data Connector
See the detailed documentation about prerequisites, workflow, integration setup details, and reference source API documentation for Amazon MWS and Daton by checking this link – Amazon MWS Daton Documentation
In addition to Amazon MWS, Daton can extract data from various sources such as sales and marketing applications, databases, analytics platforms, payment platforms, and much more. Daton will ensure that you have a way to bring any data to the desired destination and generate relevant insights.
