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eCommerce Metrics

You can easily track and analyze all these crucial KPIs and more in one place, allowing you to quickly identify trends and opportunities.

Dashboard Tab Metric Definition
Advertising Advertising Overview Data Freshness  The data updates thrice during the day (8:30 AM, 1:30PM & 5:30 PM ET). On any day, the data will be available & accurate till the previous day.
Advertising Advertising Overview Podcast (UTM + Codes) (utm source = podcast or campaign = huberman/darkhorse) or tags contain promo codes :  huberman or darkhorse or richroll or dylyon AND first order of a customer (identified by email)
Advertising Advertising Overview Affiliate utm source = affiliate or affilate or commission_junction or tags contain promo codes as given on the slide
Advertising Advertising Overview Newsletter  The attribution logic is given on the presentation slide.
Advertising Advertising Overview Google  utm source = google (excluding the campaigns mentioned here)
Advertising Advertising Overview Meta utm source = fb or facebook or instagram
Advertising Advertising Overview Email utm source = klaviyo or Klaviyo
Advertising Advertising Overview Youtube utm source = YouTube or (google campaigns mentioned here)
Advertising Advertising Overview Squaredance  utm medium= squaredance
Advertising Advertising Overview Live Intent utm source = liveintent
Advertising Advertising Overview MNTN  utm source = mntn
Advertising Advertising Overview Pinterest utm source = pinterest
Advertising Advertising Overview Tiktok utm source = tiktok
Advertising Advertising Overview Bing utm source = bing
Advertising Advertising Overview Neuropedia utm source = neuropedia
Advertising Advertising Overview Others unattributed orders
Advertising Advertising Overview Revenue  Total Sales from Shopify orders (attributed to a particular channel using the definitions)
Advertising Advertising Overview Total Orders  Total Orders placed
Advertising Advertising Overview New Orders  Checkout Orders  OTP (order need not be the first order of a customer) + First time subscription orders
Advertising Advertising Overview Recurring Orders  Recurring subscription orders (non-checkout orders)
Advertising Advertising Overview Revenue (New Orders)  Total Sales from New Orders
Advertising Advertising Overview Revenue (Recurring Orders)  Total Sales from Recurring Orders
Advertising Advertising Overview Adspend  Spend data fetched from respective connectors for Bing, Meta, Google, TikTok, Youtube & Pinterest.
Advertising Advertising Overview CPA (UTM)  Adspend/New Orders
Advertising Advertising Overview CPM  Adspend per 1000 Impressions
Advertising Advertising Overview CPC Adspend/ Clicks
Advertising Advertising Overview CTR Clicks/Impressions
Advertising Advertising Overview CVR Conversions/Clicks
Advertising Advertising Overview MTD  Month to date actual values of the KPIs. (Note that Core CPA includes the channels :  Meta. Google, Podcast & Affiliate)
Advertising Advertising Overview EOM Forecast  (MTD value/ days till date)* Days in current month
Advertising Advertising Overview EOM Target  Actual EOM target of Thesis. Please update values in Targets – sheet
Advertising Advertising Overview On track (%)  (EOM Forecast – EOM target) / EOM target
Advertising Advertising Overview vs MoM MTD (%)  Actual MTD value comparison with previous month to date
Advertising Advertising Overview MTD  Month to Date actual value/ days in month till date
Advertising Advertising Overview Reqd. for rest of month  (EOM Target – MTD value)/ remaining days in month
Advertising Advertising Overview Reqd. from day 1  EOM Target/ Days in month
Advertising Channel Deep Dive Channel Deep Dive  This page shows the performance metrics on a Channel level.
Advertising Channel Deep Dive Ads Deep Dive This page shows the performance metrics on a Campaign/Adset/Ad level.
Advertising Channel Deep Dive Adspend  Spend data fetched from respective connectors for Bing, Meta, Google, TikTok, Youtube & Pinterest.
Advertising Channel Deep Dive Conversions Platform conversions (might not be last click)
Advertising Channel Deep Dive Conversions (UTM)  Checkout Orders  OTP (order need not be the first order of a customer) + First time subscription orders (attributed to an ad using order tags)
Advertising Channel Deep Dive CPM  Adspend per 1000 Impressions
Advertising Channel Deep Dive CPC Adspend/ Clicks
Advertising Channel Deep Dive CTR Clicks/Impressions
Advertising Channel Deep Dive CVR Conversions (UTM) /Clicks
Advertising Channel Deep Dive CPA  Adspend/Conversions
Advertising Channel Deep Dive CPA (UTM)  Adspend/Conversions (UTM)
Advertising Channel Deep Dive %Metric comparison percentage with the prior period.
Advertising Ads Deep Dive Channel Deep Dive  This page shows the performance metrics on a Channel level.
Advertising Ads Deep Dive Ads Deep Dive This page shows the performance metrics on a Campaign/Adset/Ad level.
Advertising Ads Deep Dive Adspend  Spend data fetched from respective connectors for Bing, Meta, Google, TikTok, Youtube & Pinterest.
Advertising Ads Deep Dive Conversions Platform conversions (might not be last click)
Advertising Ads Deep Dive Conversions (UTM)  Checkout Orders  OTP (order need not be the first order of a customer) + First time subscription orders (attributed to an ad using order tags)
Advertising Ads Deep Dive CPM  Adspend per 1000 Impressions
Advertising Ads Deep Dive CPC Adspend/ Clicks
Advertising Ads Deep Dive CTR Clicks/Impressions
Advertising Ads Deep Dive CVR Conversions (UTM) /Clicks
Advertising Ads Deep Dive CPA  Adspend/Conversions
Advertising Ads Deep Dive CPA (UTM)  Adspend/Conversions (UTM)
Advertising Ads Deep Dive %Metric comparison percentage with the prior period.
Advertising Lost Spend Adspend  Spend data fetched from respective connectors for Bing, Meta, Google, TikTok, Youtube & Pinterest.
Advertising Lost Spend Spend Type  Wasted Spend – When Adsales = 0 and Spend is non-zero
Advertising Lost Spend Concerned Spend  When Adsales < Spend
Advertising Lost Spend Safe Spend  When Adsales > Spend
Advertising Lost Spend Spend with 0 Sales  Spend with no Sales on that day
Advertising Lost Spend Spend with CPA between lower & upper bound  Spend which has CPA between lower and the upper bounds
Advertising Lost Spend Spend with CPA less than lower bound  Spend which has CPA lower than the lower bound
Advertising Lost Spend Conversions Platform conversions (might not be last click)
Advertising Lost Spend Conversions (UTM)  Checkout Orders  OTP (order need not be the first order of a customer) + First time subscription orders (attributed to an ad using order tags)
Advertising Lost Spend CPM  Adspend per 1000 Impressions
Advertising Lost Spend CPC Adspend/ Clicks
Advertising Lost Spend CTR Clicks/Impressions
Advertising Lost Spend CVR Conversions (UTM) /Clicks
Advertising Lost Spend CPA  Adspend/Conversions
Advertising Lost Spend CPA (UTM)  Adspend/Conversions (UTM)
Advertising Lost Spend RoAS  Adsales/Adspend
Advertising Email Campaigns Campaigns By Month  “Campaigns By Month” refers to the number of email campaigns launched within each month, providing insights into the monthly activity and frequency of marketing initiatives.
Advertising Email Campaigns Campaigns Summary  The “Campaigns Summary” refers to an overview of the performance and key metrics related to email marketing campaigns. It typically includes various metrics and data points that provide insights into the effectiveness and impact of the campaigns.
Advertising Email Campaigns Triggers By Month  The number of triggered events or actions that occurred within each month. Triggers can refer to specific actions or events that activate an automated flow or campaign.
Advertising Email Campaigns Trigger By Flows  The distribution or breakdown of triggered events or actions based on the specific automated flows or campaigns they belong to. It provides insights into which flows are generating the most triggers.
Advertising Email Campaigns Leads Flows  Automated flows or campaigns designed to capture and nurture leads. These flows are typically created to engage with potential customers and guide them through the lead conversion process.
Advertising Email Campaigns Subscriber Flows  Automated flows or campaigns that focus on engaging and nurturing existing subscribers. These flows aim to maintain and strengthen the relationship with subscribers through relevant content and offers.
Advertising Email Campaigns OTP Flows  OTP (One-Time Password) flows are automated sequences designed to send one-time passwords or verification codes to users. These flows are commonly used for authentication purposes during login or account verification processes.
Advertising Email Campaigns Sent  The number of emails sent to recipients in a specific campaign or timeframe.
Advertising Email Campaigns Delivered %  The percentage of emails that were successfully delivered to recipients out of the total number of emails sent. It is calculated by dividing the number of delivered emails by the number of sent emails and multiplying by 100.
Advertising Email Campaigns Unique Opens  The number of individual recipients who opened an email at least once. If the same recipient opens the email multiple times, it is counted as one unique open.
Advertising Email Campaigns Open %  The percentage of delivered emails that were opened by recipients. It is calculated by dividing the number of unique opens by the number of delivered emails and multiplying by 100.
Advertising Email Campaigns Unique Clicks  The number of individual recipients who clicked on at least one link in the email. If the same recipient clicks multiple links, it is counted as one unique click.
Advertising Email Campaigns Clicks %  The percentage of delivered emails that received at least one click from recipients. It is calculated by dividing the number of unique clicks by the number of delivered emails and multiplying by 100.
Advertising Email Campaigns CTO  (Click-to-Open)  The percentage of unique opens that resulted in clicks. It is calculated by dividing the number of unique clicks by the number of unique opens and multiplying by 100.
Advertising Email Campaigns Orders  The number of completed purchases or orders resulting from the email campaign.
Advertising Email Campaigns UTM Orders  The number of orders that can be attributed to specific UTM parameters (Urchin Tracking Module). UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns.
Advertising Email Campaigns Order Rate  The percentage of unique clicks that resulted in completed orders. It is calculated by dividing the number of orders by the number of unique clicks and multiplying by 100.
Advertising Email Campaigns Revenue  The total amount of money generated from completed orders or purchases resulting from the email campaign.
Advertising Email Campaigns AOV  (Average Order Value)  The average value of each order. It is calculated by dividing the total revenue by the number of orders.
Advertising Email Campaigns $/email  The revenue generated per email sent. It is calculated by dividing the total revenue by the number of sent emails.
Advertising Email Campaigns Unsub%  (Unsubscribe %)  The percentage of recipients who opted out or unsubscribed from future emails after receiving a particular email campaign. It is calculated by dividing the number of unsubscribes by the number of delivered emails and multiplying by 100.
Advertising Email Campaigns Campaigns  The number of email campaigns or marketing initiatives launched within a specific timeframe
Advertising Email Campaigns Delivered  The number of emails that were successfully delivered to recipients across all campaigns.
Advertising Email Campaigns Delivered %  The percentage of emails that were successfully delivered out of the total number of emails sent across all campaigns. It is calculated by dividing the number of delivered emails by the total number of sent emails and multiplying by 100.
Advertising Email Campaigns Unique Opens  The total number of unique email opens across all campaigns. This counts each recipient only once, regardless of the number of times they opened the email.
Advertising Email Campaigns Open %  The percentage of delivered emails that were opened by recipients across all campaigns. It is calculated by dividing the number of unique opens by the number of delivered emails and multiplying by 100.
Advertising Email Campaigns Unique Clicks  The total number of unique clicks on links within emails across all campaigns. This counts each recipient only once, regardless of the number of links they clicked.
Advertising Email Campaigns Clicks %  The percentage of delivered emails that received at least one click from recipients across all campaigns. It is calculated by dividing the number of unique clicks by the number of delivered emails and multiplying by 100.
Advertising Email Campaigns CTO  The percentage of unique opens across all campaigns that resulted in clicks. It is calculated by dividing the number of unique clicks by the number of unique opens and multiplying by 100.
Advertising Email Campaigns Orders  The total number of completed purchases or orders resulting from all campaigns.
Advertising Email Campaigns UTM Orders  The number of orders that can be attributed to specific UTM parameters (Urchin Tracking Module) across all campaigns. UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns.
Advertising Email Campaigns Order Rate  The percentage of unique clicks across all campaigns that resulted in completed orders. It is calculated by dividing the number of orders by the number of unique clicks and multiplying by 100.
Advertising Email Campaigns Revenue  The total amount of money generated from completed orders or purchases resulting from all campaigns.
Advertising Email Campaigns AOV  (Average Order Value)  The average value of each order across all campaigns. It is calculated by dividing the total revenue by the number of orders.
Advertising Email Campaigns $/email  The revenue generated per email delivered across all campaigns. It is calculated by dividing the total revenue by the number of delivered emails.
Advertising Email Flows Campaigns By Month  “Campaigns By Month” refers to the number of email campaigns launched within each month, providing insights into the monthly activity and frequency of marketing initiatives.
Advertising Email Flows Campaigns Summary  The “Campaigns Summary” refers to an overview of the performance and key metrics related to email marketing campaigns. It typically includes various metrics and data points that provide insights into the effectiveness and impact of the campaigns.
Advertising Email Flows Triggers By Month  The number of triggered events or actions that occurred within each month. Triggers can refer to specific actions or events that activate an automated flow or campaign.
Advertising Email Flows Trigger By Flows  The distribution or breakdown of triggered events or actions based on the specific automated flows or campaigns they belong to. It provides insights into which flows are generating the most triggers.
Advertising Email Flows Leads Flows  Automated flows or campaigns designed to capture and nurture leads. These flows are typically created to engage with potential customers and guide them through the lead conversion process.
Advertising Email Flows Subscriber Flows  Automated flows or campaigns that focus on engaging and nurturing existing subscribers. These flows aim to maintain and strengthen the relationship with subscribers through relevant content and offers.
Advertising Email Flows OTP Flows  OTP (One-Time Password) flows are automated sequences designed to send one-time passwords or verification codes to users. These flows are commonly used for authentication purposes during login or account verification processes.
Advertising Email Flows Sent  The number of emails sent to recipients in a specific campaign or timeframe.
Advertising Email Flows Delivered %  The percentage of emails that were successfully delivered to recipients out of the total number of emails sent. It is calculated by dividing the number of delivered emails by the number of sent emails and multiplying by 100.
Advertising Email Flows Unique Opens  The number of individual recipients who opened an email at least once. If the same recipient opens the email multiple times, it is counted as one unique open.
Advertising Email Flows Open %  The percentage of delivered emails that were opened by recipients. It is calculated by dividing the number of unique opens by the number of delivered emails and multiplying by 100.
Advertising Email Flows Unique Clicks  The number of individual recipients who clicked on at least one link in the email. If the same recipient clicks multiple links, it is counted as one unique click.
Advertising Email Flows Clicks %  The percentage of delivered emails that received at least one click from recipients. It is calculated by dividing the number of unique clicks by the number of delivered emails and multiplying by 100.
Advertising Email Flows CTO  (Click-to-Open)  The percentage of unique opens that resulted in clicks. It is calculated by dividing the number of unique clicks by the number of unique opens and multiplying by 100.
Advertising Email Flows Orders  The number of completed purchases or orders resulting from the email campaign.
Advertising Email Flows UTM Orders  The number of orders that can be attributed to specific UTM parameters (Urchin Tracking Module). UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns.
Advertising Email Flows Order Rate  The percentage of unique clicks that resulted in completed orders. It is calculated by dividing the number of orders by the number of unique clicks and multiplying by 100.
Advertising Email Flows Revenue  The total amount of money generated from completed orders or purchases resulting from the email campaign.
Advertising Email Flows AOV  (Average Order Value)  The average value of each order. It is calculated by dividing the total revenue by the number of orders.
Advertising Email Flows $/email  The revenue generated per email sent. It is calculated by dividing the total revenue by the number of sent emails.
Advertising Email Flows Unsub%  (Unsubscribe %)  The percentage of recipients who opted out or unsubscribed from future emails after receiving a particular email campaign. It is calculated by dividing the number of unsubscribes by the number of delivered emails and multiplying by 100.
Advertising Email Flows Campaigns  The number of email campaigns or marketing initiatives launched within a specific timeframe
Advertising Email Flows Delivered  The number of emails that were successfully delivered to recipients across all campaigns.
Advertising Email Flows Delivered %  The percentage of emails that were successfully delivered out of the total number of emails sent across all campaigns. It is calculated by dividing the number of delivered emails by the total number of sent emails and multiplying by 100.
Advertising Email Flows Unique Opens  The total number of unique email opens across all campaigns. This counts each recipient only once, regardless of the number of times they opened the email.
Advertising Email Flows Open %  The percentage of delivered emails that were opened by recipients across all campaigns. It is calculated by dividing the number of unique opens by the number of delivered emails and multiplying by 100.
Advertising Email Flows Unique Clicks  The total number of unique clicks on links within emails across all campaigns. This counts each recipient only once, regardless of the number of links they clicked.
Advertising Email Flows Clicks %  The percentage of delivered emails that received at least one click from recipients across all campaigns. It is calculated by dividing the number of unique clicks by the number of delivered emails and multiplying by 100.
Advertising Email Flows CTO  The percentage of unique opens across all campaigns that resulted in clicks. It is calculated by dividing the number of unique clicks by the number of unique opens and multiplying by 100.
Advertising Email Flows Orders  The total number of completed purchases or orders resulting from all campaigns.
Advertising Email Flows UTM Orders  The number of orders that can be attributed to specific UTM parameters (Urchin Tracking Module) across all campaigns. UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns.
Advertising Email Flows Order Rate  The percentage of unique clicks across all campaigns that resulted in completed orders. It is calculated by dividing the number of orders by the number of unique clicks and multiplying by 100.
Advertising Email Flows Revenue  The total amount of money generated from completed orders or purchases resulting from all campaigns.
Advertising Email Flows AOV  (Average Order Value)  The average value of each order across all campaigns. It is calculated by dividing the total revenue by the number of orders.
Advertising Email Flows $/email  The revenue generated per email delivered across all campaigns. It is calculated by dividing the total revenue by the number of delivered emails.
Attribution Multi Touch Point Attribution Attribution Models Frameworks that help analyze the customer journey and assign credit to the various touchpoints prior to the conversion
Attribution Multi Touch Point Attribution First Touch An attribution model that gives all the credit for the conversion to the first channel or touchpoint that was interacted with by the customer
Attribution Multi Touch Point Attribution Last Touch An attribution model that gives all the credit to the last touchpoint a lead interacted with before converting1.
Attribution Multi Touch Point Attribution Linear An attribution model that gives equal credit to all channels and touchpoints that a customer interacted with throughout the buyer’s journey
Attribution Multi Touch Point Attribution Time Decay An attribution model that gives more credit to the channels and touchpoints that are closer to the conversion, and less credit to those that are further away
Attribution Multi Touch Point Attribution U-Shaped An attribution model that gives more credit to the first and last touchpoints, and distributes the remaining credit evenly among the other touchpoints
Attribution Multi Touch Point Attribution W-Shaped An attribution model that gives more credit to the first, last, and middle touchpoints, and distributes the remaining credit evenly among the other touchpoints.
Attribution Multi Touch Point Attribution Avg No of Days B/w Touch & Action The average number of days between a touchpoint and a conversion action by a customer.??
Attribution Multi Touch Point Attribution Avg No of Touch Points The average number of touchpoints that a customer interacts with before converting.
Attribution Multi Touch Point Attribution Acquisition by Touchpoints (Top 10) The number of conversions that are attributed to the top 10 touchpoints in the customer journey.
Attribution Multi Touch Point Attribution Acquisition Proportion by Channel The percentage of conversions that are attributed to each marketing channel, such as paid, organic, or social media.
Attribution Multi Touch Point Attribution Acquisitions By Channel & Attribution Model The number of conversions that are attributed to each marketing channel based on different attribution models, such as first touch, last touch, linear, etc.
Attribution Multi Touch Point Attribution Duration To Acquisition (Days) The number of days it takes for a customer to convert from the first touchpoint to the last touchpoint.
Attribution Multi Touch Point Attribution Top 20 Paths by Conversation Rate The top 20 sequences of touchpoints that have the highest conversion rates.
Attribution Multi Touch Point Attribution Total Sessions by Channel Across Webpage The total number of visits to a webpage by customers from different marketing channels.
Attribution Attribution Model Path Insights CLTV Customer Lifetime Value – total revenue expected from a customer over their entire relationship with a company.
Attribution Attribution Model Path Insights Rebill% Percentage of customers making recurring purchases after the initial purchase, indicating loyalty and retention.
Attribution Attribution Model Path Insights Acquisitions Process of purchasing another company to expand market presence or gain resources.
Attribution Attribution Model Path Insights PATH Path is the location on the website where the It represents the sequence of steps or pages a customer follows while navigating through the website, from the initial landing page to the final checkout or conversion. Analyzing the PATH of customers can provide valuable insights into user behavior, identify potential bottlenecks, and optimize the website’s design and user experience to enhance conversion rates and improve overall performance.
Attribution Attribution Model Path Insights Path Wise Acquisitions This refers to the acquisitions made by the platform at specific paths.
Attribution Attribution Model Path Insights Users Users refer to individuals who visit or engage with an e-commerce platform or website.
Attribution Attribution Model Path Insights Conversions Conversions represent the desired actions taken by users on the platform, such as making a purchase, signing up for a newsletter, or completing a form.
Attribution Attribution Model Path Insights Conversion Rate(%) Conversion Rate (%) is a metric that measures the percentage of users who successfully complete a desired action or conversion out of the total number of users. It indicates the effectiveness of the platform in turning visitors into customers or achieving specific goals.
Attribution Attribution Model Comparison Channel Marketing or distribution channels utilized by an e-commerce business to reach and engage customers, such as online advertising, social media, email marketing, or direct sales.
Attribution Attribution Model Comparison Customers Acquired The number of new customers that an e-commerce business has obtained within a specific time frame.
Attribution Attribution Model Comparison Cumulative Revenue The total revenue generated by an e-commerce business over a given period, considering all sales and transactions.
Attribution Attribution Model Comparison Customer LTV The lifetime value of an e-commerce customer, representing the total expected value they bring to the business over their entire relationship, including repeat purchases and potential referrals.
Attribution Attribution Model Comparison Customers Acquired The number of new customers that an e-commerce business has acquired within a specific period of time. It represents the count of unique individuals who have made their first purchase from the business during that period.
Attribution Attribution Model Comparison Revenue The total amount of money generated by an e-commerce business through sales of products or services. It reflects the income or financial performance of the business.
Attribution Attribution Model Comparison Orders Per Customer The average number of orders placed by each individual customer within a given period. It indicates the level of engagement and repeat purchases by customers, which can provide insights into customer loyalty and the effectiveness of marketing and retention efforts.
Customer Cohorts All Customers Refers to the total number of customers that an e-commerce business has, including both new and existing customers. It represents the overall customer base of the business.
Customer Cohorts Rebill % The percentage of customers who continue to make recurring purchases or renew subscriptions after their initial purchase. It is an indicator of customer retention and loyalty.
Customer Cohorts CLTR (Conversion-to-Lead Ratio) The ratio that measures the effectiveness of converting leads into customers. It represents the percentage of leads that result in a successful conversion or sale.
Customer Cohorts LTR (Lifetime Return) The total revenue or value generated from a customer over their entire lifetime as a customer of the business. It takes into account repeat purchases, subscriptions, and additional revenue generated from the customer.
Customer Cohorts GM % (Gross Margin Percentage) The percentage of revenue that remains after deducting the cost of goods sold (COGS). It represents the profitability of the business’s core operations.
Customer Cohorts CLTV (Customer Lifetime Value) The total value or revenue that a customer is expected to generate over their entire relationship with the business. It considers factors such as average purchase value, purchase frequency, and customer lifespan.
Customer Cohorts LTV/CAC (Lifetime Value to Customer Acquisition Cost Ratio) The ratio that compares the lifetime value of a customer to the cost of acquiring that customer. It helps evaluate the effectiveness and efficiency of the business’s customer acquisition strategy.
Customer Cohorts Payback The amount of time it takes for a business to recoup the costs associated with acquiring a customer. It represents the duration between customer acquisition and when the revenue from that customer exceeds the acquisition cost.
Customer Cohorts Acquisition Year The year in which an acquisition of a company or business was completed by the e-commerce company.
Customer Cohorts Acquisition Channel The specific marketing or distribution channel through which an e-commerce business acquired a customer or company. It indicates the source or method used to attract and convert customers or acquire other businesses.
Customer Cohorts CAC It is a metric that calculates the average cost incurred by a business to acquire a new customer. CAC includes expenses related to marketing, sales, advertising, promotions, and any other costs associated with acquiring customers. It is typically calculated by dividing the total acquisition costs by the number of customers acquired within a specific period. CAC is an important metric in evaluating the effectiveness and efficiency of a company’s customer acquisition strategies and determining the return on investment for acquiring new customers.
Customer Customer Reviews Review count The total number of reviews received for a product or service. It represents the quantity of feedback or opinions provided by customers or users.
Customer Customer Reviews Average Review Score The average rating or score assigned to a product or service based on the collective reviews received. It provides an overall assessment of the product’s quality or customer satisfaction.
Customer Customer Reviews Product Features The specific characteristics, functionalities, or attributes of a product or service that are highlighted or described to customers. These features differentiate the product from others and may influence purchasing decisions.
Customer Customer Reviews Department Review Score The average rating or score given to a specific department within a business based on customer reviews. It indicates the level of satisfaction or performance of a particular department.
Customer Customer Reviews Review by Potential Issue A review or feedback from a customer highlighting a specific problem, concern, or potential issue with a product or service. It alerts other customers or the business to potential areas of improvement or challenges to be addressed.
Customer Voice of Customer Star Reviews For Rating The star rating given by customers to indicate their overall satisfaction or experience with a product or service. It typically ranges from one star (lowest) to five stars (highest).
Customer Voice of Customer Customer Review By Phrase – Word Cloud with Review Comments A visual representation of customer reviews using a word cloud, where the size of each word represents its frequency in the review comments. It provides a quick overview of the most commonly mentioned phrases or sentiments expressed by customers in their reviews.
Customer Voice of Customer Review Title A concise summary or headline given by a customer to capture the main point or theme of their review.
Customer Voice of Customer Review Content The detailed feedback, opinions, or comments provided by a customer regarding their experience with a product or service. It may include specific details, features, pros, cons, or any other relevant information.
Customer Voice of Customer Review Score The numerical or star rating assigned by a customer to indicate their overall satisfaction or opinion of a product or service. It serves as a quantitative measure of their experience.
Customer Customer Insights Gender The categorization of individuals based on their biological sex as male or female.
Customer Customer Insights Age The numerical representation of a person’s age, indicating their stage of life or demographic information. It helps segment or target specific age groups for marketing or analysis purposes.
Customer Customer Insights BR% (Bounce Rate) Bounce rate is a metric that measures the percentage of visitors who leave a website or web page without interacting further or navigating to other pages within the site. A high bounce rate indicates that visitors are not engaging or finding the content relevant, whereas a low bounce rate suggests that visitors are staying on the website and exploring further. Bounce rate is often used as an indicator of user engagement and the effectiveness of a website in capturing and retaining visitor interest.
Customer Customer Insights Sales The total monetary value of products or services sold within a given period. It represents the revenue generated by a business from customer purchases.
Customer Customer Insights Sessions The number of visits or interactions made by users on a website or application. It indicates the level of engagement or activity on the platform.
Customer Customer Insights Email Refers to electronic mail, a method of sending and receiving digital messages. It is commonly used for communication, marketing, and customer engagement purposes.
Customer Customer Insights Product Sales The sales performance or revenue generated from specific products or product categories within a business.
Customer Customer Insights Units Sold The total number of individual units or items sold within a given period. It represents the quantity of products purchased by customers.
Customer Customer Insights Orders The number of transactions or purchases made by customers within a specific time frame. It represents the count of individual purchases.
Customer Customer Insights Distinct SKUs (Stock Keeping Units) The count of unique product variations or inventory items within a business. It helps manage and track different product options or versions.
Customer Customer Insights Discounts The reduction in price or special offers provided to customers to incentivize purchases or promote sales.
Customer Customer Insights Refunds The process of returning money to a customer after a product return or cancellation of a purchase. It typically occurs when a customer is dissatisfied with a product or experiences issues with the purchase.
Customer Customer Insights Returns The act of customers sending back purchased products to the seller or retailer due to various reasons, such as defects, size issues, or dissatisfaction.
Customer Customer Insights City The geographical location or urban area where customers reside or make purchases. It provides insights into customer demographics and helps in targeted marketing or analysis.
Customer Customer Insights First Order Date The date when a customer made their initial purchase or placed their first order with a business.
Customer Customer Insights Last Order Date The most recent date when a customer made a purchase or placed an order with a business.
Customer Customer Insights AOV ($) Average Order Value, calculated by dividing the total revenue generated by the total number of orders. It represents the average amount spent by customers in a single transaction.
Customer Customer Insights LTV (Lifetime Value) The total value or revenue expected to be generated from a customer over their entire relationship with a business. It takes into account repeat purchases, customer loyalty, and long-term engagement.
Customer Customer Insights No. of Reviews The total count of reviews received for a product, service, or business. It represents the quantity of feedback or opinions provided by customers.
Customer Customer Insights CAC (Customer Acquisition Cost) The average cost incurred by a business to acquire a new customer. It includes expenses related to marketing, advertising, sales efforts, and other costs associated with customer acquisition.
Customer Customer Insights Device Type The specific type of device used by customers to access a website or application, such as desktop, mobile, or tablet. It helps in understanding user behavior and optimizing the platform’s design and functionality for different devices.
Finance Profit and Loss Revenue The total amount of money generated by a business through sales of products or services. It represents the income or sales generated by the business.
Finance Profit and Loss Margin The difference between the selling price of a product or service and the cost of producing or acquiring it. It reflects the profitability of each sale and indicates the amount left over after deducting the cost of goods sold (COGS).
Finance Profit and Loss COGS (Cost of Goods Sold) The direct costs incurred in producing or acquiring the products or services that are sold. It includes expenses such as raw materials, manufacturing costs, and direct labor costs.
Finance Profit and Loss Shipping Price The cost charged to customers for shipping and delivering their orders. It represents the amount collected by the business to cover the expenses associated with shipping products to customers.
Finance Profit and Loss Refund Revenue The revenue generated from refunds or returns processed by the business. It represents the amount refunded to customers for returned products or canceled orders.
Finance Profit and Loss Tax Amount The amount of taxes collected from customers on their purchases. It includes sales tax or any other applicable taxes required by law.
Finance Profit and Loss Transaction Fee The fee charged by payment processors or financial institutions for processing transactions. It represents the cost associated with facilitating payment transactions.
Finance Profit and Loss Discount The reduction in price provided to customers as an incentive or promotional offer. It represents the difference between the original price and the discounted price.
Finance Profit and Loss Settled Sales The sales transactions that have been completed and finalized, including payment collection and order fulfillment. It represents the sales that have been processed and accounted for in the financial records of the business.
Finance Product Insights Ordered Product Sales The sales revenue generated specifically from the products that have been ordered by customers. It represents the monetary value associated with the purchases made by customers for specific products.
Finance Product Insights Total Orders The overall count of all orders placed by customers within a given time frame. It represents the total number of transactions made by customers.
Finance Product Insights Sessions The number of visits or interactions made by users on a website or application. It indicates the level of engagement or activity on the platform.
Finance Product Insights Product Revenue Share The portion or percentage of total revenue attributed to a specific product or product category. It represents the contribution of a particular product or category to the overall revenue generated by the business.
Finance Product Insights SKU (Stock Keeping Unit) A unique identifier or code assigned to a specific product or inventory item. It helps in tracking and managing individual products within the inventory.
Finance Product Insights Sales The total monetary value of products or services sold within a given period. It represents the revenue generated by a business from customer purchases.
Finance Product Insights Units Sold The total number of individual units or items sold within a given period. It represents the quantity of products purchased by customers.
Finance Product Insights RR% (Return Rate Percentage) The percentage of products or orders that are returned or refunded by customers. It indicates the rate at which customers are dissatisfied with their purchases or experience issues with the products.
Finance Product Insights Session A single visit or interaction made by a user on a website or application. It represents the duration of time spent by a user engaged with the platform.
Finance Product Insights CVR% (Conversion Rate Percentage) The percentage of website or app sessions that result in a desired action or conversion, such as a purchase or sign-up. It represents the effectiveness of the platform in converting visitors into customers.
Finance Product Insights No. of Reviews The total count of reviews received for a product, service, or business. It represents the quantity of feedback or opinions provided by customers.
Finance Product Insights Total Rating The cumulative rating or average score given by customers for a product or service based on their reviews. It represents the overall satisfaction or opinion of customers regarding the product or service.
Finance Product Insights OOS% (Out-of-Stock Percentage) The percentage of times a particular product is out of stock or unavailable for purchase. It indicates the frequency with which a product is unavailable to customers due to stock shortages or inventory management issues.
Web Web Analytics Sessions The number of visits or interactions made by users on a website or application.
Web Web Analytics CR% (Conversion Rate Percentage) The percentage of website or app sessions that result in a desired action or conversion, such as a purchase, sign-up, or form submission.
Web Web Analytics BR% (Bounce Rate Percentage) The percentage of sessions in which a user leaves the website or app without interacting further or navigating to other pages.
Web Web Analytics Device Type The specific type of device used by users to access a website or application, such as desktop, mobile, or tablet.
Web Web Analytics Top Landing Pages The web pages that users most commonly land on when they visit a website. These pages typically serve as entry points and can provide insights into user behavior and interests.
Web Web Analytics Channel The marketing or distribution channel through which users arrived at a website or app, such as organic search, paid advertising, social media, or direct traffic.
Web Web Analytics Revenue The total amount of money generated by a business through sales of products or services.
Web Web Analytics Pages The number of web pages viewed during a session. It indicates the depth of engagement and exploration by users on a website or app.

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